Planning Meetings and Special Events
This course is designed as an introduction to the study of planning meetings and special events. Being a meetings and special events planner is both demanding and rewarding. The Bureau of Labor Statistics projects this profession will grow by 43.7 percent between 2010 and 2020. It's not all fun and parties, though. In 2012, Career Cast ranked being an event planner as the sixth most stressful job, with soldiers and firefighters holding the top two positions. That's because a meeting coordinator is responsible for every detail of an event. Planners must know how to communicate, be empathetic, and think of their clients. It's crucial to remember that in some instances the event will be a once-in -a-lifetime occasion, so it's important to get it right.
- The Big Business of Meetings and Special Events: This unit offers an historical overview of the meetings and special events industry and how it has grown to be an annual $273 billion industry in America. It also reviews different types of meetings and helps students learn to communicate with those in the convention and visitor industry. Students will also learn about committees, supervision styles, and how to set up work schedules.
- It All Comes Down to the Plan: This unit, students become familiar with definitions needed to work in this industry, and why it is so important to lay the foundation for a meeting or special event. Students will also start to develop a network and became familiar with the professional associations. The tools of the meetings and special event planner trade are also reviewed: smartphones, iPad, computers, and the Internet. Finally, students will learn about developing budgets.
- Getting Organized: This unit is all about getting organized. In this part of the course, students will work through topics such as site selection and how to map meeting room space using the latest apps. Students will also understand how to work with suppliers, and the importance of using precise language and getting everything on paper.
- F & B, Equipment and Getting It Out There: Unit Four discusses food and beverage (F & B) and equipment. Students will learn about the different kinds of food set-ups, how to use pipe-and-drape, and the importance of checking everything twice. Students will also learn about working with mass media, and about using the Internet and SEO for promotion.
- Logistics: This unit the transportation logistics of meetings and international considerations. Students will learn how to organize transportation, monitor shuttle services, and understand airport codes. Students will also gain the knowledge to develop evaluations that will provide valuable feedback to improve future meetings.