Introduction to Hospitality and Tourism Systems
Travel and tourism is now the largest industry in the world: In the United States alone, over 7.5 million people work in this industry, and in 2010, 60 million international visitors came to the United States, spending $134 billion. All of the sectors of the travel and tourism industry work together to serve this growing market of visitors, who have a significant impact on the U.S. economy.
This course establishes a foundation for the concept of tourism, travel, and hospitality as a system. Students will learn about the various segments of the travel and tourism industry and how they are interrelated and integral to international and domestic travel and tourism. This discussion will include travel agencies, tour companies, the airlines and other transportation sectors, lodging facilities, cruise lines, and marketing companies.
In this course, students will learn to:
- Explain why travel and tourism is important to our economy.
- Identify the six major sectors of the travel and tourism industry.
- Understand how geographic principles relate to traveler decisions.
- Understand the different types of airline flights and aircraft, the car-rental industry, and the rail-travel industry.
- Classify the different types and brands of lodging.
- Describe the types of service offered in the food-services industry.
- Describe the different kinds of cruise lines, ships, and popular cruise destinations.
- Understand the basic types of marketing.
- Understand the basic types of marketing and what marketing organizations do.
- Explain how the Internet and social media have changed the tourism industry
This course requires that the student:
- have access to the Internet to view various travel-related Web sites and conduct research.
- should have access to Microsoft® PowerPoint® or a similar program.
- be able to contact various tourism companies for projects.